Separately, choose and compare any two businesses and describe the fundamentals in their marketing management (product decisions, distribution decisions, price and promotion decisions). Using the following headings and questions as a guide, explore the discrepancies (if there is any) in their effort to satisfy the target market.
1. Introduction
Briefly explain the interest in the businesses of your choice.
2. Management Orientation
2. Management Orientation
What best describes your firm's orientation or philosphy?
3.List and give examples (as many as you can) ways your firm follows the marketing concept:
3.List and give examples (as many as you can) ways your firm follows the marketing concept:
4.Mission
5.Write the company's business mission:
6.SWOT
6.SWOT
Identify strengths of business offering:
List keys to success:
7.Describe competitive advantage of business offering:
7.Describe competitive advantage of business offering:
Identify weaknesses of business offering:
8. Describe the Company's website? How can it helps competition?
9. Examples of Company social responsibility
Describe any ethical problems the firm faces:
10. External Environment
Demographic:
ethnic/culture
economic:
legislative:
social trends:
political:
11. List emerging technologies affecting your business offering:
12. List laws regulating your business offering:
13. Identify key competitors in your industry:
14. Identify companies working on the same market as yours:
15. Examples of global marketing of your products or services
16. Conclusion
