guide in doing your assignment..

Hope you don't feel lost in doing the assignment. A good marketing assignment should have the following issues being discussed.


1. An assignment should have an introduction that roughly explained why the idea of the topic chosen. The introduction must not be very long. A paragraph would do.


2. It is best to argue whether the success of the company is dependent on the firm's marketing orientation. And in this case the marketing philosophy that treat customer satisfaction as the priority. Say something on customer behavior and decision making.


3. You can also say something on the mission and vision of the company. Any explanation on the rationale of the mission chosen?

 4. After being in business for quite sometime and practicing marketing, surely the company or products by now is in the position to explain the SWOT of the products and company in comparison with other products catering for the same need. As for this SWOT, it is advised to come up with figures and facts pertaining to the industry standard and achievement so far. You shall not have a good grade if it is being discussed generally. My advised go to the library and do some library research. Give substance to the assignment!

5. Competition and competitors. Surely the company and the products must face other competitors in making good their marketing. Say something and with specific examples of the competition and competitors. Fact and figures should back your argument and discussion. Anything short of that shall lower your grade.


6. All products especially the successful one shall find the external environment a challenge and therefore the marketing management must do their best in order the products are well accepted. by the target market. My advised the students must say something on the target market and the market segmentation adopted by the company. Say something on the management of the marketing mix, that is, the management of the product, the place, the price, and the promotion.Try to get information on demographic, culture, social, economic, politics and legal and the how the products and the other elements in the marketing mix can befit those factors in the environment.


7. As a conclusion say something on corporate social responsibility Say also on the challenges ahead especially pertaining to the digital era the world is facing. Can the products make good of the changing environment? In other words can you survive? A word of motivation should end the assignment.